The Ultimate Hardware Store – The Energy of Artistry
I attended a luncheon and Presentation entitled “Like It, Love It, Cherish It” which was hosted by the Washington Metropolitan area’s ultimate hardware store, Union Hardware on Wisconsin Avenue in Bethesda, Maryland. The presentation focused on the Energy that results from your feelings about your surroundings. They said people are willing to spend up to three times their budget with an emotional connection.
Exterior Mural by David Gordon using personal collection of hardware
“Like It, Love It, Cherish It” is an interesting approach to understand the motivation to reach for the best. Union Hardware incorporates this brilliant idea to feature artists, designers, innovation and the best products in their industry along with a philosophy that encourages the pursuit of your highest desire. Certainly peaked my curiosity with our related niche of providing solutions to necessary but nonetheless modern intrusions. Union Hardware sells decorative plumbing solutions, Beaux-Artes sells and manufactures decorative solutions for heating and air conditioning vents, drywall and recessed lighting . So what is the deciding factor in the choices made for these areas. For us it is attention to detail. I always notice and wonder why a beautifully done interior has an industrial louver instead of a decorative grille. That white louvered grille is very noticeable.
So here is their observation. Like it would be the best choice from a big box store. Love It would not be available at big box stores but at finer retailers and online. Union Hardware is filled with lots to love.
Artwork, I love the water splash of this gown.
Then their is a Cherish It choice where every time you see and use it you are affected by the item, and Cherish It, as perfect in every way. This is an item such as this amazing Baccarat faucet.
The Showroom has won their industries, Showroom of the Year Award which I imagine there was little competition with their sophisticated presentation of modern necessities, bathroom fixtures, door hardware and accessories. Their approach is the result of careful thought about the need for artistry, quality, design and respect for the objects. The Cherish It factor. When I first walked in there was a beautiful wall display with Baccarat and Lalique. Baccarat has just come out with a new book; Baccarat: Two Hundred and Fifty Years. This book on my Christmas Wish List. This gorgeous faucet would be a Cherish It purchase for sure.
These knobs are stunning.
In 1914, Union Hardware was an old fashioned hardware store serving DC residents. Company founders Abraham and Jennie Goldberg chose the name “Union” because of the growing strength of labor unions.
In 1954, their son Charles Goldberg expanded this traditional hammers and nails hardware store to include a small selection of decorative plumbing and hardware products. The demand for these products grew so fast that it wasn’t long before the decorative product took over the adjacent building. In 1970, a bold risk was taken to move from the city to the “outskirts” of Bethesda, MD.
Grandsons David and Barry serve as Vice Presidents of the company to make Union Hardware a third-generation, family-owned and operated business.
Leather Door Handles – Fabulous
I love this porcelain wainscoting. As one designer pointed out it is much more elegant than tile.
Lovely embossed panel.
Just love the beautiful stone used in this sink and shower.
Owner, David Goldberg and Jim Bartak offered some insights into interactions in the design process which led to Cherish It choices. As a designer and artist those experiences of creating designs and objects to Cherish is the best.